Why Balance

Why was ‘Balance’ chosen as the new name for the Peach Cornwall and Robsons combined company?

Balance represents simplicity and level thinking.
We offer balance to our clients businesses and lifestyle.
We manage a well balanced business and our management team share equal input to the direction of our business.
Historically, Peach Cornwall and Robsons are well respected in the community and therefore we are considered a balanced firm.
We balance your books.

The balance logo

Innovation and fresh thinking has been a priority for both businesses and this remains today. The style of the new logo shows innovation in the illustration and helps to visually bring the company into 2005 and take us into the future.

The illustration at the top of the logo is symbolic of three equal branches (Wanganui, Taumaranui, Ohakune) all working together and meeting as one. It also represents the innovative focus of ‘Balance Chartered Accountants’.

We chose the colours and the lettering style specifically to represent our identity. The use of navy blue placed on a white background, is symbolic of a professional and factual organisation. The orange is a transition from the old to the new and represents energy and vitality. The use of uppercase lettering is a corporate, professional statement.